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30 Mar 2011, 5:39 am by David Canton
First of all, that means registering several trade-marks to protect those brands. [read post]
23 Oct 2009, 7:36 am
John Mercer is publishing "A Mark of Distinction: Branding and Trade Mark Law in the UK from the 1860s," in Business History (forthcoming). [read post]
24 Apr 2012, 3:40 am
So what exactly did this survey measure -- trade mark recognition, brand recognition or brand equity? [read post]
2 Aug 2013, 8:04 am
If so, trade marks and brands well may enjoy their "hound of the Baskervilles" moment. [read post]
14 Sep 2013, 11:38 pm
” (Art 15 TRIPS), and wonders whether this co-branding concoction is the best recipe for trade mark owners in the long-term. [read post]
16 Oct 2014, 12:35 pm by Evan Anderson
  If unassisted or ill-informed, a brand owner with a less than competent handle on trademark law can make decisions that later with have serious implications with respect to the registerability or enforceability of a trademark that while registered is still an extremely weak mark. [read post]
14 Sep 2020, 8:00 am
Tribble) Licence CC BY-SA 4.0, Source WikimediaJane LambertChancery Division (Mr Justice Fanccourt) Sazerac Brands, LLC and others v Liverpool Gin Distillery Ltd and others [2020] EWHC 2424 (Ch) (10 Sept 2020)This was an action for the trade mark infringement and invalidation of the defendants registered mark and a counterclaim by the defendant for revocation of the [read post]
16 Aug 2015, 2:39 am
The mark, as it appears in the advertisement, appears to be the distinctive form of the company’s brand as contrasted with the company name. [read post]
18 Jul 2011, 7:00 am by Noric Dilanchian
Does your business have brands, packaging and trade marks in different styles? [read post]
2 Oct 2007, 2:00 am
This post is an updated special collection of materials on branding and trade marks. [read post]
3 Oct 2019, 2:41 am
But is a mark with such broad public recognition a strong brand? [read post]
24 Jun 2014, 6:58 am by Duets Guest Blogger
- Mark Prus, Principal, NameFlash There is a new drug for overactive bladder with the brand name Myrbetriq. [read post]
12 Nov 2008, 3:51 am
It can be used to visualise messages associated with your brand. [read post]
29 Jun 2010, 6:33 pm by Noric Dilanchian
In common usage a "trade mark" may be a brand, logo, word or other sign. [read post]
20 Feb 2011, 3:50 pm by Noric Dilanchian
Brand creation and legal protection of of a name requires more than just trade mark registration. [read post]
8 Nov 2010, 9:39 am
That is where trade marks and branding have a significant contribution to make. [read post]
15 May 2011, 1:56 pm by J DeVoy
DeVoy Trademark law provides brand holders protection from competitors or third parties infringing upon, diluting or tarnishing their business marks, but what happens when the damage comes from the actual market for the brand and the people who consume it? [read post]
6 Aug 2007, 7:38 am
Strategy should guide selection of the trade marks to register. [read post]
28 Jun 2020, 6:15 am by Neil Wilkof
Consider this Kat’s recent moment of branding epiphany, when he realized that, for years, he may have completely misunderstand the meaning of the “Caffè Nero” mark, even if his apparent confusion redounded to the benefit of the brand holder. [read post]
2 Oct 2017, 8:12 pm by Afro Leo
Trade marks are the means of protecting such symbolism. [read post]